I am a seasoned marketer with experience in the start-up and payments spaces, including product marketing, merchant marketing, portfolio management and consumer account acquisition. I have lead teams at successful startups such as Bill Me Later and Klarna. I was part of the Bill Me Later team for 4 years before the company was acquired by PayPal in 2008, and I continued at PayPal until mid-2014. During my Bill Me Later/PayPal tenure, I worked across a variety of areas including business development, marketing strategy, merchant marketing, credit marketing and consumer marketing. I helped drive Bill Me Later penetration as a funding source for PayPal customer transactions to 1.8% share on Merchant Services and 4.1% on eBay. I also spearheaded the transformation of U.S. Consumer Marketing, including testing and implementing potential opportunities to grow the PayPal consumer business.