Jamie Skella

Co-founder and Director of UX at Contact Light. Advisor to MiVote.

Biased toward possibility, I've dedicated 15 years to innovation in interface, technology, and business. Design the future, don't just let it unfold. Find me on Twitter: twitter.com/JamieSkella Contact Light (Co-founder): Creators of Embark (getembark.io), a transit utility that aggregates ridesharing options and public transport timing data for hundreds of cities around the world, sporting best-in-class UX and groundbreaking accessibility functionality. Now there's no need to download a new transport app each time you're in another city. Embark's revenue model is based upon patented tech that lets you engage with digital screen content–even as that content changes–simply by being in proximity. No tapping, no scanning, no short URLs. MiVote (Advisor): A movement dedicated to the idea that we should be able to vote on policy issues as they arise, not just for a party and their ideology every few years. I'm helping MiVote define their organisational structure, establish operational processes and tools, devise a robust voting system based on blockchain, as well as provide design leadership for member experience. Laika (Advisor): Laika helps you discover adventure holidays, by recommending tours based on travel photos you like, or don't like. Driven by a sophisticated machine learning capability, Laika recognises objects, locations, times of day, seasons, and more from each photo. Laika then combines that understanding with other metadata to accurately gauge user interest and make meaningful recommendations. AFL (Former Head of UX): My practical and advisory influence at the AFL included digital product iteration, connected stadium visioning and bringing about the brand's first virtual reality R&D initiatives. Of broader organisational involvement, I collaborated with exec and strategy personnel on planning the AFL's 2017 digital media rights negotiation parameters. Kloud (Former Consultant): Internally at Kloud, I worked with business directors to set market position and develop brand, leading the establishment of a new user experience capability. Externally, I worked with blue chip clients on solutions to business process and interface problems. These clients included Coles, AGL and Telstra. Tatts Group (Former User Experience Director): Continuing the building of Tatts Group's online division, this change of title reflected the launching of a new team specifically assigned to user experience design and research. My time was split between team management, technology strategy and the co-design of founding interface deliverables.