Jonathan Griffit

Usually UXers see UX as a triangle of balancing Users’ Needs, Owners’ Needs and Simplicity.I see it more as a 4D cube - adding Clarity to the mix.

UX today is one of the most important pillars of any product. It’s not enough to have a nice UI, a great design, or even a very much needed solution. Your User needs a true “Experience” to pique their interest and keep them coming back. Usually UXers see UX as a triangle of balancing Users’ Needs and Wants, Owners’ Needs and Wants and Simplicity. I see it more as a 4D cube - adding Clarity to the mix. Especially clarity of purpose, or of the next step the User should take. Deep UX I believe that for good UX you need to go beyond just the User with a deep understanding of the Development Process, Graphic Design, the constraints of a startup, the business side and the time and cost of everything. My experience as an Entrepreneur since I was a teenager has given me insight and hands-on knowledge in all of these realms, contributing to my “4D UX vision.”