Founder & CEO of BrandTwist, Author of TWIST: How Fresh Perspectives Build Breakthrough Brands
I am the Founder & CEO of BrandTwist, a brand consultancy for corporations who want to build more profitable brands (BrandTwist.com). I am also the creator of Brand School Master Class, the exclusive premier program specifically designed for small business owners and entrepreneurs who want to get serious about building the brand and business they deserve (BrandSchoolOnline.com). I was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for new and established Virgin companies in North America. Prior to joining Virgin, I served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the US and France. I have been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell and a frequent commentator on brand innovation through my BrandTwist blog, on Twitter at @jcottin, in Facebook at BrandTwist, and in media such as CNN, AdWeek, Forbes.com, Entrepreneur Magazine and American Express Open for Small Business. I am also the author of the best-selling book: TWIST: How Fresh Perspectives Build Breakthrough Brands (Panoma Press 2016). I am a highly rated key note speaker and love to share my passion and expertise to large audiences and in interactive workshops. Oh and I am also the unofficial inventor of the pet rock...but that's a story for another time.
Julie's embodiment of branding and communication was evident from the moment we started talking. She breaks down branding in a way that is clear and provides you with actionable items to transform your branding pillars and identify/ speak to your target audience. Highly recommend her.