Digital Strategy and Search Marketing Consultant
Develop online marketing and branding strategies for B2B and B2C startups and established companies, with significant quantifiable improvements in sales volume and customer acquisition costs. Internet marketing expertise: search engine marketing, SEO, Google AdWords certified, keyword research, competitive analysis, A/B testing, sales funnel optimization, social media, review websites, and content marketing. Analytics: Marketing, web, customer acquisition and retention, market research, performance and actuarial analysis. Verticals: luxury goods, watches, consumables, SaaS, technology, public utilities, telecommunications, energy and professional services. Experienced building and supervising technical teams, as well as qualifying and managing relationships with agencies and contractors. Super analytic outside-the-box problem solver. Current work includes: Digital Marketing at iPostal1 (2015-Present) Create and manage online marketing campaigns for this SaaS tech startup serving businesses and consumers. Generate and optimize customer conversions using Google AdWords, SEO, marketing and web analytics, A/B testing, and reputation management. These initiatives were instrumental attaining the top share position in a highly competitive segment within two years of launch, while registering continuous improvements in online marketing ROI. Content Marketing and Branding at Gevril Group (2010-Present) Built the brand, web presence and content marketing team of this luxury goods business from the ground up; built a global web presence for new Versace and Ferragamo watches; publish online content that shapes public opinion and enhances the company’s image with consumers and the trade. Analyze marketing, web and business data to identify opportunities for enhancing customer engagement, retailer communications and operational efficiency; continually optimize the company website to increase both traffic and user engagement. Please see my recommendations on LinkedIn.