10 years experience in Digital Marketing and User Experience in Asia and Europe for Fortune 500 companies and fast growing startups.
What I do: In the past 10 years, I worked in digital hotshops, WPP powerhouses and founded my startup. I grow brands through solid digital strategies and bold ideas. I help startups to find their audience, message, and channel. I build agile teams that create great products. What I did: At age 26, I came to China to co-create the first mobile marketing offering at iconnmobile’s joint venture with OgilvyOne Beijing. In Singapore, I worked at Mobile Now and conceptualized NoGeMo for Greenpeace. A simple way for Chinese consumers to learn about genetically modified food on their mobile. You can Google it; Fast Company featured it back in 2012. Geometry Global hired me as their first digital shopper marketing expert in China, and my team helped one of the Middle Kingdom's largest dairy brands to enter eCommerce like no other company in their category. I co-founded Ogilvy China’s brand innovation agency K1ND in Beijing. Together with my awesome partners, we won Coke, Haier, Huawei, and IBM as clients. I mentored close to 100 startups across industries and geographies. It’s so much fun to hear all these crazy pitches. Hit the message button, if you have a great idea to share and want feedback. What I believe: Marketing is not about penetrating messages anymore but providing value through meaningful and entertaining content, experiences and (even) services. It's about brands that do, not talk. And that's exactly what I help companies to understand and turn into action.